ISSA, the global leader in cleaning, launched its first-ever paid, earned, and owned campaign: Rethink What Clean Means. The goal? Make “clean” a top priority in a post-COVID world.

We teamed up with germophobe icon Howie Mandel for Howie Clean It, an HGTV-style video series where he visits high-traffic public spots with an ISSA-trained pro to expose what’s clean, what’s not, and how to fix it.
Viewers are urged to look for the Rethink Clean seal wherever they go, or rethink going in.