SHEBA BRAND X KULEANA
CORAL REEFS–Hope Grows in Hawaii
Cats love fish, and caring for them means protecting the oceans they depend on.
Through a two-year partnership, SHEBA® teamed up with Kuleana Coral Reefs and Hawaiian-born actress, singer, and cat parent Auli’i Cravalho to raise awareness for the Hope Grows platform in Hawai‘i through creating bite-sized branded content to inspire cat lovers to help restore ocean health and protect the planet.
AWARDS & RECOGNITIONS - PR WEEK
Role: Art Direction, Concepting, Photo Retouching.
YEAR ONE:
Auli'i Cravalho ecouraged everyone to join her, the SHEBA brand and Kuleana Coral Reefs to practice Laulima, a Hawaiian term for many hands working together; everyone can help work towards a future with healthier reefs and more fish, even in simple ways through evergreen social content:
1. Look but don't touch: Be mindful that coral is a living creature and touching or stepping on it can harm or even kill it. If you're lucky enough to be near coral, be responsible and lend a hand, or in this case, a hand off, to help preserve coral.
2. Use reef-safe sunscreen: Sunscreen made with chemicals is toxic to fish, corals and other marine life. Avoiding sunscreens with oxybenzone and oxtinoxate is a great first step in protecting the reef, both on and off the beach! Look for a more reef-safe sunscreen with mineral ingredients or a physical UVA and UVB barrier.
3. Always leave nature better than you found it: That means picking up after yourself so trash doesn't find its way into the ocean and harm the coral. Whether it's collecting trash from the beach or a dive, or using reusable bags and water bottles to cut down on waste, everyone can do their part.
CAMPAIGN PHOTOGRAPHY
RESULTS
