Kids are dropping out of sports by age 11 because they stop having fun.

So Tony the Tiger and his crew of college athletes are stepping in to bring the joy back, aiming to keep 2 million kids in the game by 2025.

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We brought the mission to life with in-person pop-ups in athletes’ hometowns, packed with bold signage, interactive games, and high-energy design. I created a vibrant visual system built to turn heads, draw crowds, and get everyone, from kids to media, in on the fun.​​