The Once You Pop Market reimagines Pringles’ iconic, nostalgic tagline, ONCE YOU POP, THE POP DON’T STOP, for a new generation by tapping into Gen Z’s obsession with blind boxes and collectible characters. The campaign transforms Pringles cans into mystery-box experiences, where unexpected flavors and crisp-inspired Pringamabobs creatures are revealed the moment you pop them open.

Role: Art Director - Toy Packaging Art Direction + Design, Web & Digital Design. 

​