Spring cleaning reveals a lot, especially when your partner brings 1-ply energy: low-effort, bare-minimum behavior. But 60% of people say they’re more attracted to their partner when they actually help clean.
Dependability? It’s hot.

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So we turned Brawny® into the ultimate thirst-worthy symbol of dependability, by calling out 1-ply behavior and introducing the upgrade: The Brawny® 3-Ply Guys, a bookable, flannel-clad cleaning crew hitting the cities where reliable partners are hardest to find. Armed with NEW Brawny® 3-Ply (aka the strongest, thirstiest towel out there ready to tackle your toughest messes), these guys show up, scrub down, and do the dirty work.

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Because if your partner won’t clean up their act…
The 3-Ply Guys will. No hints required.